real option
The option pricing theory developed for finance is applied to the real world.
Even in the real world, decision-making takes place in uncertain situations.
This can be likened to trading in a situation where price fluctuations are uncertain
net present value (Net Present Value, NPV) assumes that current intentions will continue into the future
In reality, if new knowledge becomes available to move the project forward, we will change course.
At Lean Startup, we called it pivot and strongly encouraged it.
Start small and stop as soon as you think it's not working."
Equivalent to withdrawal option
[《Real Options》 - ORWiki http://www.orsj.or.jp/~wiki/wiki/index.php/%E3%80%8A%E3%83%AA%E3%82%A2%E3%83%AB%E3%82%AA%E3%83%97%E3%82%B7%E3%83 %A7%E3%83%B3%E3%80%8B]
TODO Find good references.
#Limiting losses
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